Roofr:The NewGen Real Estate Ecosystem

Transform your rental experience in Hong Kong and beyond. Roofr is the all-in-one platform that brings end-to-end automation, transparency, and personalization to tenants, landlords, and agents.

What is Roofr?

The all-in-one ecosystem for intelligent property matching, process optimisation, and market analytics.

Intelligent Listing Marketplace

A next-generation discovery platform where tenants find their perfect home through intelligent matchmaking.

  • Conversational Search: Tenants describe what they need in plain language — our AI assistant finds properties, explores surroundings, and delivers instant recommendations.
  • Smart Property Matching: AI-driven algorithms pair high-intent renters with the most relevant listings instantly, cutting search time dramatically.
  • Rich Insights: Explore neighbourhood details, lifestyle matches, and live market data directly from the search interface.
  • Direct Viewing Booking: Tenants schedule property tours instantly through an integrated calendar — no back-and-forth required.

Comprehensive Property Management

A secure command centre for agents and landlords to optimise their property assets and daily operations.

  • End-to-End Control: Oversee your entire portfolio — listings, tenants, contracts, payments, and communications — from a single intuitive dashboard.
  • Streamlined Operations: Automate time-consuming admin tasks from listing distribution to contract handling, freeing you to focus on growth.
  • Scalable Infrastructure: Built to handle portfolios of any size, providing the digital foundation needed to expand without operational bottlenecks.

Tool Provider, Not Competitor

By offering a customisable PMS and advanced tools, we position ourselves as a valuable partner — not a threat — to agents and landlords.

  • Agency Empowerment: We equip real estate professionals with the technology they need to scale, without competing for their clients.
  • Customisable Workflows: Flexible management tools that adapt to your unique operational needs, rather than forcing you into a rigid system.
  • Marketplace Synergy: Your listings and leads remain yours. We provide the intelligent platform to amplify your reach and close deals faster.

Problems we solve

The property rental market is complex, fragmented, and inefficient

Fragmented Process

Tenants, landlords, and agents juggle multiple disconnected tools—spreadsheets for analytics, chat apps for communication, separate listing sites.

Outdated Search

Tenants waste time navigating basic search filters, resulting in poor matches and a lack of personalized options.

Lack of Transparency

Manual paperwork, poor communication, and limited access to data create an opaque process for all stakeholders.

Limited Tech Access

Individual landlords and mid-sized agencies lack access to modern, unified Property Management System (PMS) tools.

Three Audiences, One Platform

The platform serves as a modern partner for the entire market

For Agents

Integrated PMS

Unifies property management, real-time analytics, and operations into a single interface to streamline workflows for landlords and agents.

Custom PMS
For Landlords

Transparency

Provides landlords with bird’s-eye analytics and a simplified PMS for seamless interaction with agents and tenants.

Full Visibility
For Tenants

AI Assistance

Describe your dream property in natural language and get instantly tailored matches.

AI-Powered Search

New Generation Platform

A modern listing with natural language AI search and matching.

Property Management System

A unified dashboard to manage listings, tenants, and analytics

PORTFOLIO HUB
Portfolio & Contract Management

Portfolio & Contract Management

Centralize your data, manage marketplace listings, and execute digital contracts effortlessly while keeping track of user administration.

  • Centralized Storage: Secure data management for all your properties. Manage pictures, location details, prices, status, and commission %.
  • Marketplace & Editing: Ability to manage listings both on and off the listing marketplace with full editing control over property details.
  • Contract Management: A central repository for all legal documents. Manage active and non-active tenancy and landlord contracts with seamless digital contract signing workflows.
  • Account Settings: Easy company and user profile configuration, including role-based access and user administration.
DATA & FINANCE
Analytics & Operations

Analytics & Operations

Make data-driven decisions with a comprehensive view of your portfolio's financial health, running deals, and operational efficiency.

  • Portfolio Analytics: Track running deals versus targets in real-time and view a visual breakdown of portfolio statuses (vacant, occupied, etc.).
  • Financial Management: Comprehensive view of revenues and costs, offering an at-a-glance financial status of your entire portfolio.
  • Margin Analysis: Automatic calculation of margins and commissions.
  • Operational Efficiency: Monitor response times, ratings, and other key performance indicators.
CONNECTIVITY
Unified Communications

Unified Communications

Bridge the gap between all parties with seamless, instant connectivity and request management.

  • Omnichannel Inbox: A single, intelligent inbox to handle inquiries and direct chats from tenants and landlords.
  • Transparent Ticketing: An easy-to-use work order system for maintenance requests, approvals, and rapid follow-ups.
  • Smart Alerts: Automated, multi-channel notifications to keep all stakeholders aligned and informed.
  • Viewing Scheduler: Integrated calendar for booking and managing viewing schedules.

Founding Team

Led by experienced innovators transforming the PropTech industry

Ilyas Kenzhebekov

Founder & CEO

Expertise in process optimization, automation, and digitalization. Leading Roofr to transform rental industry efficiency with AI.

LinkedIn

Ilyas Bekpayev

Co-founder & CPO

Drives product vision, strategy, and roadmap for the AI-powered rental ecosystem.

LinkedIn

Tles Usserbayev

Co-founder & CTO

Full-stack architect with expertise in scalable systems and modern web technologies.

LinkedIn

Get in Touch

Ready to transform your rental experience? Let's talk.